Trendwatching.com heeft een top 10 lijst samengesteld van consumenten trends die zij verwachten in 2010. De trends crowdsourcen ze met hun netwerk van trend spotters in meer dan 120 landen.
De volgende 10 trends kunnen helpen bij het ontwikkelen van nieuwe producten en diensten in 2010.
1. BUSINESS AS UNUSUAL | Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.
2. URBANY | Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.
3. REAL-TIME REVIEWS | Whatever it is you’re selling or launching in 2010, it will be reviewed ‘en masse’, live, 24/7.
4. (F)LUXURY | Closely tied to what constitutes status, which itself is becoming more fragmented, luxury will be whatever consumers want it to be over the next 12 months.
5. MASS MINGLING | Online lifestyles are fueling ‘real world’ meet-ups like there’s no tomorrow, shattering all predictions about a desk-bound, virtual, isolated future.
6. ECO-EASY | To really reach some meaningful sustainability goals in 2010, corporates and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives.
7. TRACKING & ALERTING | Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control.
8. EMBEDDED GENEROSITY | Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.
9. PROFILE MYNING | With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to help them make the most of it (financially), from intention-based models to digital afterlife services.
10. MATURIALISM | 2010 will be even more opinionated, risque, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?
Staan zeker een aantal interessante gedachten tussen. Vooral Profile Myning, dat zich focued op het aanbieden van producten en diensten voor personal branding, is interessant. Ook is de ontwikkeling in real-time user reviews is interessant. Deze trend hebben we in 2009 al gezien bij de lancering van windows 7.
Welke consumenten trends zie jij opkomen in 2010?